Promotional Incentive Campaigns – Perils and Precautions

Ask any CEO what their most valuable asset is, and the reply you will most often hear is “our brand”. The cumulative marketing dollars invested over the life of a company’s brand is staggering. Subsequently, the prime directive for all marketing exposure is to increase the brand’s perceived value, loyalty, and goodwill, which will result in increased revenues and profitability, making our CEO, his board, and shareholders happy.