A Look at Internet Marketing in Australia

Given today’s trend towards the internet and home-based business and professions, it is without a doubt equally important to focus marketing and brand-building not just on the conventional macro-sphere (bill-boards, television, product placement, and newspapers), but also on more personalized spaces, most notably on the Internet. This kind of new focusing is important to all businesses, and not just the big multi-national corporations. Small businesses, including start-up and family businesses, should shift their focus to include online marketing.