Creating a new product is like giving birth. Months of waiting, nurturing, preparation, many consultations and meetings, name brainstorming, color schemes. The list of necessary actions to get the product ready is seemingly endless. And then the big day, time to reveal and share this labor of love with the general, consuming, public. And that may be even more intimidating that the process to get the product complete. Below are 5 ideas that may lead to award winning creative campaigns for a new product launch.