Crafting A Brand

As long as we have had creative design and branding agencies we have had huddles of denim-clad, unshaved, t-shirt wearing creatives with, lets face it, one foot in and one foot out of university huddled around the pumps engaging in the timeless British institution that we all love – the after work pint. The conversation would flow from the unrealistic deadlines to “why don’t we have better coffee in the office?” to the ever faithful “how much was that round?