How Do You Develop Your Brand?

I talk to many newly emerged entrepreneurs and I hear some of them proudly exclaim, “I’ve been working on my brand for a number of months (or years), I really understand and get the value of branding!”. And when I ask them more questions about how they do it, to my amazement I discover that they work on their brand themselves, and only by themselves. Find out from this article why doing your own brand is actually not a good idea.