How To Choose A Compelling Tagline?

Many businesses, especially large well known companies, have taglines. A tagline typically serves as a subtitle to your business name, further explaining your business purpose or mission statement. Many small business owners choose not to worry about having a tagline or they throw a few words together that sound good without putting much thought into it because they underestimate the importance of a tagline. In this article I would like to reassure you that the purpose of a tagline is a lot deeper than just making you sound good.