Think You Don’t Have a Brand? WRONG! Why B2B Businesses Need Great Branding

Big businesses understand the importance of great branding. In order to stand out from competitors in crowded global marketplaces, brand managers are constantly curating their company’s brand story, philosophy, and client execution. When done exceptionally well, a brand name can replace a general noun in the cultural vernacular (think Kleenex, Band-A and Post-It) and thus secure a space in the collective social memory for years to come.